Our Services

Field Consultancy

  • Questionnaire design for Ad Hoc and Tracking Projects
  • Scripting for CAWI, CATI and CAPI Projects

Data Management

  • Data entry and coding
  • Data accumulation
  • Data control
  • CINT (Reliable data collectors around the world)
  • E-mailing



Research Subjects

  • Usage & Attitude Study
  • Segmentation
  • Shopper Insight
  • Pricing Study
  • Brand Equity
  • Product Test (CLT, HUT)
  • Name & pack test
  • Shelt Test
  • Sniff Test
  • Concept Test
  • Concept Screening
  • Ad Pre-test
  • Ad Post-Test
  • Ad/Brand Tracker
  • Promotion Effectiveness
  • Sponsorhip Effectiveness
  • Mystery Shopping
  • Customer Satisfaction
  • Employee Satisfaction
  • Branch/Dealer Satisfaction
  • Competitive Analysis



Statistical Consultancy

  • Correspondance Map
  • Penalty Analysis
  • Win/Loss Analysis
  • Regression Analysis
  • Basket Analysis
  • Van Westendorp’s Price Sensivity Measurement (PSM)
  • Factor Analysis
  • Relative Importance
  • Q Method (Workshop + Quantitative)
  • Advertising Effectiveness Model
  • Visiual Correlation Map
  • Total Unduplicated Reach and Frequency (TURF)
  • Brand Pyramid Model
  • Relative Satisfaction Tree
  • The American Customer Satisfaction Index (ACSI) Methodology
  • Touch Point Analysis
  • Decision Tree Model
  • Profiling Analysis
  • Segmentation (Quantitative)
  • Segmentation (Quantitative + Ethnografic Observation)
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